Nonprofit Projects
Christian Nonprofit
Scope of Work: New Brand Logo and Submark
Design Objectives:
Create a logo that clearly reflects the recent brand overhaul of a new company name and tagline.
Elements of the new logo should identify the victim, impoverished children in Nicaragua, the organization serves and tell a story of transformation from poverty to prosperity that the organization facilitates.
Submark: Clearly identifiable victim and visual communication of the impact the organization is making.
Logo: bold easily scalable font that allows the embedded submark to stand out and speak to the brand’s purpose.